The facility had 20 screens of content right in front of us, showing a mixture of sports highlights, replays, and live talk TV. This was proven for me while I was in a huge Vegas casino sportsbook with an old friend during G2E. Throughout the last 18 months, the US sports betting industry has continued to grow at an incredible rate, so I was surprised to see for myself that America is still not satisfying sports bettors with enough live sports entertainment. October marked my first trip back to the USA and I can’t say enough about how good it was to be on the ground in America, at G2E in Vegas, and at meetings in-person with colleagues and friends across the country. As sports wagering takes hold in the US with more states opening up to the industry, David Sargeant, Innovation and Strategy Consultant at iGaming Ideas, explains why it’s time for sportsbooks to provide more live sports entertainment to match sports wagering’s growth intensity.
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